The Vision and Objectives

The Wikirate Project will foster collective awareness on corporate social responsibility and drive social change. We divided this mission into the following three main objectives:

  1. Improve stakeholder’s awareness of corporate sustainability practices
  2. Enable stakeholders to act on their improved awareness
  3. Incentivize companies to change their practices to the better based on improved stakeholder awareness

These objectives can be translated into the following specific project tasks:

Objective 1 (Improve Collective Awareness):

  •  Create an open social networking system to allow for cooperative creation and sharing of knowledge regarding a company’s ethical practices. This requires a crowdsourcing platform with an excellent user experience, ubiquitous website availability including mobile integration, the support and integration of real-time gathering of information through sensors, a multi-lingual set-up, anti-trolling/anti-spam prevention devices etc.
  • Create and support an active community. This requires a significant dissemination budget to attract new users and implement appropriate community features to retain users and encourage participation

Objective 2 (Enable stakeholders to act on their improved awareness):

  • Design and implement a crowdsourced comparative rating system that allows users to personalize a company’s rating according to their individual values and determine what companies are demonstrating better or worse practices compared to the industry average
  • Engage users around sustainability topics with low barriers to contribute
  • Incentivize users to contribute quality content through effective incentive and reputation systems including gamification, and by being part of the Wikirate community
  • Visualize the data in appealing ways, such as via timelines (e.g. history of company practices), maps (e.g. local impacts) etc.

Objective 3 (Incentivize companies to act responsibly)

  • Update companies on their Wikirate standing vs. their competitors. Survey companies on Wikirate’s impact on their practices

Leave a Reply